Power to the payee
Beforepay provides financial relief to those who find themselves stretched by life’s unexpected pressures, helping them access their pay on demand through fair and responsible finance.
We helped them establish a purposeful brand strategy and framework, centred around the proposition ‘Set Your Rhythm’. It clarifies the role they play in consumers' lives, supporting and empowering them to take control of their financial wellbeing.
Building on this spirit of empowerment and motion, we created a vibrant, engaging world for the brand. Each element is designed to reinforce an optimistic but approachable tone, whilst paying attention to the tiny details which matter most.
ROLE Design Director
TEAM James Gilmore, Jared McDowell, Collette Duong, Hayley Cumming, Hatty Middleton
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