Elton John

Branding an icon

I was comissioned to rebrand the musical legend to coincide with his upcoming world tour and collaboration ventures. He needed a brand to establish him as the icon he is and sit confidently alongisde associated brands.

I continued to work with Elton's team on multiple projects, including comissioning a typeface for his Farewell tour and art directing illustration, including a modern interpretation of the 'Goodbye Yellow Brick Road' artwork with the original artist Ian Beck.

AGENCY George Adams
ROLE  Creative Director

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All rights reserved. © George Adams 2023

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