Elton John

Branding an icon

I was comissioned to rebrand the musical legend to coincide with his upcoming world tour and collaboration ventures. He needed a brand to establish him as the icon he is and sit confidently alongisde associated brands.

I continued to work with Elton's team on multiple projects, including comissioning a typeface for his Farewell tour and art directing illustration, including a modern interpretation of the 'Goodbye Yellow Brick Road' artwork with the original artist Ian Beck.

AGENCY George Adams
ROLE Creative Director