ExpressVPN is a leading digital privacy and security provider. They approached us to help them stand apart in a hugely competitive landscape and build a brand to set them up for their next stage of ambitious growth.
We defined a purposeful brand idea for them: Shift Control. It speaks to ExpressVPN’s ethos of putting control back in the hands of the user, giving them the power over their data and experiences online. The new brand makes users feel empowered to explore, not just protect themselves from danger. One built on expertise, not trading on clichéd fears.