Escape the ordinary
Hatai is a new building development set back from the busy Silom Road in Bangkok featuring two multi purpose buildings offering hotels, restaurants, retail, social spaces and more. The building's distinct and innovative design by architects Foster&Partners make them an unmissable feature within the city.
We helped define a brand strategy for the development: Escape the ordinary. Hatai is a place to escape from the hussle and bussle of the adjacent city roads and take time to reflect within the luscious gardens, a rarity within the city.
To visualise this we used the blooming flower to symbolise the transition from the everyday. Four native flowers bloom in spectacular and unexpected ways throughout the brand.
ROLE Design Director
TEAM James Gilmore, Collette Duong, Benny Hinman, Kim Tong