Soma

Innovate luxury

Moët Hennessy Private (AUS/NZ) is an invitation only platform. We helped improve their direct to consumer website experience  which caters for ultra high net worth ($20m+ in assets) and high net worth individuals.
               Working closely with Moët’s internal team we conducted a thorough immersion process, ran digital vision workshops and audited existing UX to inform and create three key user personas and purchase flows. These informed wireframe iterations and UI design.
               The end result is a mobile-first high fidelity prototype which enables users to explore the diverse product range, provoke engagement with content and enable purchases in innovative and informed ways.

Agency DesignStudio
ROLE  Design Director
TEAM  James Gilmore, Collette Duong, Benny Hinman, Kim Tong

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