The future of work
Soma is the latest virtual office space created by Korean property experts, Zigbang. Set within a virtual district, built around a series of towers, each with distinct floors and customisable office space. Soma allows individuals to rent 'space' in a tower and create custom avatars to represent themselves to bring teams and organisations together.
We helped craft the strategic direction, brand and experience for Soma for its global launch. Spending all our time as one team in Soma, iterating and feeding into the developing product. Digging into its various features to deeply understand the brand, its curiosities and opportunities.
ROLE Design Director
TEAM James Gilmore, Jared McDowell, Huy Nguyen
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